Welcome to Cape Cod Branding!
What’s a Brand?
No we are not talking about the marking of cattle, but the creation of an identity for your company which basically sets you apart from the crowd. According to Wikipedia, a brand is a collection of images and ideas representing an economic producer. It refers to the descriptive verbal attributes and concrete symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service (Wikipedia/Brand). That being said, a brand is more than a collection of pictures or statements, it is essentially the message you are attempting to convey to your customers. That message should be consistent across all of your marketing materials.
Why Cape Cod Branding?
Cape Cod was chosen as the scene for our company as my business partner and I recently relocated to Cape Cod. Upon living here for a few months we noticed the high concentration of high-end specialty boutiques that are characteristic of the area. Although there are a large number of such shops here on “The Cape” each has a unique presence and message, or brand. Cape Cod is meant to bring to mind images of high-end, unique, specialty shops, while branding is meant to conjure an image of each shop or business possessing a unique message.
Why Should I Read This Blog?
The Cape Cod Branding blog, or CCB Buzz will provide occasional posts in two segments. One segment will be from me, John Sedivy, and will contain technical information relating to branding, current market trends and the latest techniques related to branding. This information will be based upon the latest branding and marketing books, as well as information gained from client experience through Cape Cod Branding. In essence, this will provide you with a summarized resource without doing all the legwork that I will be doing; each blog will provide a new topic of interest.
My business partner, Amy Stevens Adams, will provide more of the softer, human side of the blog. She will blog about each of our clients, with each blog focusing on a specific client. This section will provide you with information about who we provide services for, as well as the people behind each of the showcased businesses. The bottom line is that you can read about companies just like you and the benefit they had received from branding.
Entry filed under: branding, Business Developement, John's Posts. Tags: Amy Stevens Adams, branding, Brands, Business, Business Developement, Cape Cod, Cape Cod Branding, CCB, John R. Sedivy, John Sedivy, jrSedivy, Marketing, Networking, web 2.0, Web Presence.