Archive for December 15, 2008
In Part II of this series I had introduced a practical example of the power of positive concept. In addition, I had discussed lobsters, and how their aggressive behavior is relevant to the human experience. In Part III I will discuss the positive implications these concepts may have on your business if employed effectively.
A Rising Tide
The rationale of lobster behavior is that one must fail in order for another to succeed. The mindset of a positive person is that the success of others will ultimately translate to their success. John F. Kennedy captured this concept beautifully in the aphorism “A rising tide lifts all boats.” Therefore, success is contagious and so is failure – I know which one I would rather promote.
So what does all this talk of positive, lobsters, and a rising tide have to do with my business or brand. Easy – positive thoughts, statements, and actions are contagious. The powerful projection of yourself as an individual or brand will project onto others just as other positive influences will project onto you. Like attracts like – as other lobsters congregate to step over one another in hopes of reaching success, positive boats will congregate to help one another achieve success by lifting one another to success.
This translates to a myriad of individual actions that can be taken on a day to day basis. Being aware of one’s thoughts, treating other individuals and brands with respect, and positive blogging are all fine examples. This will start a trend with others following suit. Generally I have found that when someone is doing something different, and therefore interesting, others will follow.
A rising tide lifts all boats. Lift one another, and by default yourself, up to success and clearly distinguish your brand in a world of lobsters!